Minitel - French Online Shopping

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The Minitel was a Videotex online service accessible through telephone lines, and is considered one of the world's most successful pre-World Wide Web online services.

The service was rolled out experimentally in 1978 in Brittany and throughout France in 1982 by the PTT (Postes, Télégraphes et Téléphones; divided since 1991 between France Télécom and La Poste). From its early days, users could make online purchases, make train reservations, check stock prices, search the telephone directory, have a mail box, and chat in a similar way to that now made possible by the Internet.

In February 2009, France Telecom indicated the Minitel network still had 10 million monthly connections. France Telecom retired the service on 30 June 2012.


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Name

The name Minitel is abbreviated from the French title of Médium interactif par numérisation d'information téléphonique (Interactive medium by digitalizing telephone information).


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Business model

In 1978 France Télécom, the country's PTT, began designing the Minitel network. By distributing terminals that could access a nationwide electronic directory of telephone and address information, it hoped to increase use of the country's 23 million phone lines, and reduce the costs of printing printed phone books and employing directory assistance personnel. Millions of terminals were lent for free to telephone subscribers, resulting in a high penetration rate among businesses and the public. In exchange for the terminal, the possessors of Minitel would not be given free "white page" printed directories (alphabetical list of residents and firms), but only the yellow pages (classified commercial listings, with advertisements); the white pages were accessible for free on Minitel, and they could be searched by a reasonably intelligent search engine; much faster than flipping through a paper directory.

A trial with 1,500 residential telephone customers began in Ille-et-Vilaine in May 1981. The service became available in metropolitan Paris in December 1983. in By early 1986 1.4 million terminals were connected to Minitel, with plans to distribute another million by the end of the year. To reduce opposition from newspapers worried about competition from an electronic network, they were allowed to establish the first consumer services on Minitel. Libération offered 24-hour online news, such as results from events at the 1984 Summer Olympics in Los Angeles that occurred overnight in France. France Télécom estimates that almost 9 million terminals--including web-enabled personal computers (Windows, Mac OS, and Linux)--had access to the network at the end of 1999, and that it was used by 25 million people (of a total population of 60 million). Developed by 10,000 companies, in 1996, almost 26,000 different services were available.

Minitel allowed access to various categories of services:

  • phone directory (free)
  • mail-order retail companies
  • airline or train ticket purchases
  • information services
  • databases
  • message boards

The development of Minitel spawned the creation of many start-up companies in a manner similar to the later dot-com bubble of Internet-related companies. Similarly, many of those small companies floundered because of an overcrowded market or bad business practices (lack of infrastructure for online retailers). The messageries roses ("pink messages", adult chat services hosted by operators pretending to be receptive women) and other pornographic sites were also criticized for their possible use by under-age children. The government chose not to enact coercive measures, however, stating that the regulation of the online activities of children was up to parents, not the government. The government did however enact a tax on pornographic online services.

Finances

Payment methods

  • Credit card for purchases
  • Telephone bill for surfing time: rates depend on the sites visited

France Télécom charged Minitel users at rates of up to EUR1 a minute on their monthly telephone bill. The rates depended on the service called; most services were far cheaper than this maximum. It then paid back part of the sum to the companies operating Minitel servers.

In 1985 France Télécom earned 620 million francs (approximately $70 million) from Minitel. 2,000 private companies earned 289 million francs (about $35 million) during the year; Libération earned 2.5 million francs (about $300,000) from the service in September. In the late 1990s, Minitel connections were stable at 100 million a month plus 150 million online directory inquiries, in spite of growing Internet use.

In 1998, Minitel generated EUR832 million ($1,121 million) of revenue, of which EUR521 million was channelled by France Télécom to service providers.

Minitel sales in the late 1990s accounted for almost 15% of sales at La Redoute and 3 Suisses, France's biggest mail order companies. In 2005, the most popular Minitel application was Teleroute, the online real-time freight exchange, which accounted for nearly 8% of Minitel usage.

In December 1985 Minitel users made more than 22 million calls, up 400% in one year. In 2005, there were 351 million calls for 18.5 million hours of connection, generating EUR206 million of revenue, of which EUR145 million were redistributed to 2,000 service providers (these numbers were declining at around 30% per year). There were still six million terminals owned by France Télécom, which had been left with their users in order to avoid recycling problems. The main uses were banking and financial services, which benefit from Minitel's security features, and access to professional databases. France Télécom mentions, as an example of usage, that 12 million updates to personal "carte vitale" health-care cards were made through Minitel.

In 2007, revenue was well over $100 million.

In 2010, EUR30 million in revenues with 85% of those revenues going to service providers.

Phonebook

The most popular service of the Minitel was the "Annuaire Electronique"; in 1985 about half of the calls on the network were to it. It was accessible through the phone number 11; on 18 October 1996 (new French numbering system adopted), the access to the phone directory changed to 3611. Companies could add up to 3 lines of complementary information and a "prehistoric" website. Ads to the Minitel phone directory were sold by ODA (Office d'Annonces), today Pages Jaunes Groupe in Sèvres France. In 1991, the "Minitel Website" for the Paris Sony Stores contained already over 100 pages. Today the 3611 Minitel Directory is widely replaced by the online white or yellow pages, available through the websites Pagesjaunes.fr/Annuairepagesblanches.org (Groupe Pages Jaunes SA) or in English Yellowpages.fr/Whitepages.fr (Groupe Phonebook of the World).

On 11 February 2009, France Télécom and PagesJaunes announced that they were to cancel plans to end the Minitel service in March 2009. Its directory assistance service was still being accessed over a million times a month. This was before France Télécom retired the service on 30 June 2012, on account of operational cost and fewer customers due to lack of interest.


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Technology

Minitel used terminals consisting of a text-based screen, keyboard and modem. Simple graphics could be displayed using a set of predefined graphical characters. Aftermarket printers were available.

Minitel used the existing Transpac network for commercial users; its popularity caused problems for its existing commercial users. After a severe disruption in June 1985, France Télécom divided business and Minitel traffic. When connecting, the Minitel integrated modem generally dialed a special number connecting to a PAVI (Point d'Accès VIdéotexte, "videotext access point"). The PAVI transmitted information to the servers of the appropriate company or administration using Transpac.

In France the most common dial number was "36 15", while "36 17" was used by more expensive services. Minitel services names were often prefixed with this number to identify them as such. Billboard ads at the time often consisted of nothing more than an image, a company name, and a "36 15" number; the fact that a Minitel service was being advertised was then clear by implication.

Minitel used a half-duplex asymmetric data transmission via its modem. It downlinked at 1200 bit/s and uplinked at 75 bit/s. This allowed fast downloads, for the time. The system, which came to be known as "1275" was more correctly known as V.23. This system had been developed for general-purpose data communications, but was most commonly used for Minitel and equivalent services around the world.

Technically, Minitel refers to the terminals, while the network is known as Teletel.

Minitel terminals use the AZERTY keyboard most commonly used in France (as opposed to the QWERTY keyboard more common in the English-speaking world).


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Minitel and the Internet

The extent to which Minitel enhanced or hindered the development of the Internet in France is widely debated. On the one hand, it included more than a thousand services, some of which predicted common applications on the modern Internet. For example, in 1986, French university students coordinated a national strike using Minitel, demonstrating an early use of digital communication devices for participatory technopolitical ends. Alternatively, the French government's attachment to the natively developed Minitel may have slowed the adoption of the Internet in France; there were still 810,000 terminals in the country in 2012, and in the 1990s there was a peak of nine million terminals. In 2013, the Cervin project showed users a very simple way to tweet via an Arduino gateway.


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Minitel in other countries

  • Belgium: Minitel was launched by Belgacom and successfully delivered services led by Teleroute until recently. It suffered a rapid decline following the extensive broadband rollout initiated by the Flemish regional government.
  • Brazil: Telebrás had a teletext service called "Videotexto" or "VTX" during the 1980s and 1990s with services provided by local telephone companies such as Telesp. Services included chats, games, telephone list search, and electronic banking, among others. The Minitel protocol is still used by some cable TV companies to provide general information to their customers.
  • Canada: Bell Canada experimented with a Minitel-like system known as Alex with terminals called AlexTel. The system was conceptually similar to Minitel, but used the Canadian NAPLPS protocols and North American Bell System RJ-11 standard telephone connectors. Originally launched experimentally in the Montreal area, Alex was then launched in most areas served by Bell Canada (primarily Ontario and Quebec) with offers of a free trial period and terminal. The principal information offering was the telephone directory. Although branded as a "bilingual" (English and French Canadian) service, the majority of other services offered were the experimental ones originally offered in Quebec and completely Francophone. Retention rates were reportedly close to zero. The service closed down shortly after exiting the experimental stage. Telidon was an earlier Canadian text and graphics service using the same technological underpinnings.
  • Finland: In 1987 both TeleSampo and HPY launched a minitel service. Telesampo shut its service down in 2004.
  • France: 1982-2012.
  • Germany: "Bildschirmtext" (BTX) that existed between 1983 and 2001 is almost as old as Minitel and technically very similar, but it was largely unsuccessful because consumers had to buy expensive decoders to use it. The German postal service held a monopoly on the decoders that prevented competition and lower prices. Few people bought the boxes, so there was little incentive for companies to post content, which in turn did nothing to further box sales. When the monopoly was loosened, it was too late because PC-based online services had started to appear.
  • Ireland: Minitel was introduced to Ireland by Eircom (then called Telecom Éireann) in 1988. The system was based on the French model and Irish services were even accessible from France via the code "36 19 Irlande". A number of major Irish businesses came together to offer a range of online services, including directory information, shopping, banking, hotel reservations, airline reservations, news, weather and information services. The system was also the first platform in Ireland to offer users access to e-mail outside of a corporate setting. Despite being cutting edge for its time, the system failed to capture a large market and was ultimately withdrawn due to lack of commercial interest. The rise of the internet and other global online services in the early to mid-1990s played a major factor in the death of Irish Minitel. Minitel Ireland's terminals were technically identical to their French counterparts, except that they had a Qwerty keyboard and an RJ-11 telephone jack which is the standard telephone connector in Ireland. Terminals could be rented for 5.00 Irish pounds (6.35 euros) per month or purchased for 250.00 Irish pounds (317.43 euros) in 1992.
  • Italy: In 1985 the national telephone operator (SIP - Società italiana per l'esercizio telefonico now known as Telecom Italia) launched the Videotel service. The system use was charged on a per-page basis. Due to the excessive cost of the hardware and the expensive services, diffusion was very low, leading to the diffusion of a FidoNet-oriented movement. The service was shut down in 1994.
  • Netherlands: The then state-owned phone company PTT (now KPN) operated two platforms: Viditel and Videotex Nederland. The main difference was that Viditel used one big central host where Videotex used a central access system responsible for realizing the correct connection to the required host: owned and managed by others. The Videotex services offered access via several premium rate numbers and the information/service provider could choose the costs for accessing his service. Depending on the number used, the tariff could vary 0-1 Dutch guilders (0.00-0.45 euro) per minute. Some private networks such as Travelnet (for travel-agencies) and RDWNet for automotive industry, used the same platform as Videotex Nl but used dedicated dial-in phone numbers, dedicated access-hardware and also used authentication.
    Although the protocol used in France for Minitel was slightly different than the international standard you could use the 'international' terminal (or PC's with the correct terminal-emulation software) to access the French services. It was possible to connect to most French Minitel services via the Dutch Videotex network, but the price per minute was considerably higher: most French Minitel services were reachable via the dial-in number 06-7900 which had a tariff of 1 guilder/minute (approx. EUR0,45/minute)
  • South Africa: Videotex was introduced by Telkom in 1986 and named Beltel. The Minitel was introduced later to popularise the service.
  • Spain: Videotex was introduced by Telefónica in 1990 and named Ibertex. The Ibertex was based on the French model but using the German Bildschirmtext CEPT-1 profile
  • Sweden: Swedish state-owned telephone company Televerket tried to introduce a similar service in 1991. It went out of service in 1993. They called it Teleguide, and their terminals were built by IBM.
  • United Kingdom: The Prestel system was similar in concept to Minitel, using dedicated terminals or software on personal computers to access the network.
  • United States: In the early 1990s US West (previously Qwest now CenturyLink) launched a Minitel service in the Minneapolis and Omaha markets called "CommunityLink". This joint venture of US West and France Télécom provided Minitel content to IBM PC, Commodore 64 and Apple II owners using a Minitel-emulating software application over a dialup modem. Many of the individual services were the same as or similar to those offered by France Télécom to the French market; in fact, some chat services linked up with France Télécom's network in France. The service was fairly short-lived as competing offerings from providers like AOL, Prodigy, and CompuServe provided more services targeted at American users for a lower price. Many of US West's Minitel offerings were charged à la carte or hourly while competitors offered monthly all-inclusive pricing.

Source of the article : Wikipedia



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