TRESemmé is an American brand of haircare products first manufactured by Godefroy Manufacturing Company in St. Louis, Missouri, United States, starting in 1947. It was named after renowned hair care expert Edna Emmé. The brand name is a phonetic translation of "well-loved" in French (très-aimé). The product line was initially marketed only to salons. The TRESemmé brand was purchased by Alberto in 1968, that was subsequently taken over by Unilever in 2010.
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History
TRESemmé was launched in 1947 by Godefroy Manufacturing, and was bought in 1968 by Alberto-Culver, a manufacturer of hair and skincare products.The original intention was to only distribute within salons; however, as the product line became more popular, it was marketed in supermarkets and pharmacies.
Alberto-Culver was then bought by Unilever, an Anglo-Dutch multinational consumer goods company. The product line was then further developed as more products were added.
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Product range
TRESemmé create different formulas to suit different types of hair. Products include Shampoos & Conditioners, Dry Shampoos, Mousse, Gels, Hairsprays, Crème & Milk, and other styling sprays.
A tool called "PROfiler" available on the TRESemmé website allows consumers to find the right products for their hair.
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Advertisement campaigns include 'Professional, Affordable', spending an estimated $17 million on advertising by 2004. TRESemmé's products are used in hair salons across the United States, Canada, United Kingdom and Asia, in particular for hair repair treatment from heat damage mostly caused by hair ironing and blowdrying.
Mercedes-Benz New York Fashion Week
TRESemmé was the official hair care sponsor of the Mercedes-Benz Fashion Week 2014 and has been since 2006.
TRESemmé created a team called "Runway Insiders", including American model and DJ Harley Viera-Newton, who gave women a personal point of view of the latest trends and how they can achieve various professional looks at home.
Awards
Awards won by TRESemmé include:
- Cosmopolitan Beauty Award 2010
- Allure Best of Beauty Award 2010
- Cosmopolitan Beauty Award 2011
- Elle Beauty Award 2011
- Allure Readers' Choice Breakthroughs 2011
Source of the article : Wikipedia
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